IFDA Wins MarCom Award for Website Redesign
IFDA website selected for a Gold MarCom Award in the Association category
American Technology Services, Inc. (ATS®) announced today that its client, the International Foodservice Distributors Association (IFDA), was selected out of over 6,500 entries to receive a Gold MarCom Award for IFDA’s successful website redesign. The MarCom Awards is judged by the Association of Marketing and Communication Professionals, which sets standards for excellence for the creative sector.
“This is the third-generation website for our organization since 2003, and we had multiple goals in the redesign,” said Chris Caldwell, Director of Communications and Marketing at IFDA. “Ultimately it came down to creating a more user-friendly experience for our members and providing better integration with our database in terms of conference registration and making members-only content available. While it is an information-driven website, we also wanted it to be more visual. ATS helped us on all these fronts from design to implementation.”
Faced with an outdated content management system (CMS) and an ineffective user interface, IFDA was looking to update its website to enhance user experience and the organization’s online presence. ATS proposed valuable information architecture, layout, and usability concepts based on the company’s knowledge and experience from working extensively with associations like IFDA. The new website simplifies backend system management, enables members to find information quickly, and ultimately better represents IFDA among its worldwide members and industry experts.
“IFDA has been such a pleasure to work with; it's extremely gratifying to share our experience and end product with the greater web design community,” said Adam Hostetter, head of ATS’ Design & Development group. “Winning a MarCom award is truly a showcase for both of our organizations and we couldn't be more proud.”
ATS delivers high-quality web design & development services for associations, nonprofits, financial institutions, government contractors, professional services firms, and other small and mid-sized organizations. From visual design, information architecture, content management system integration and hosting, to website strategy consulting and ongoing support, the company conceptualizes and brings top-notch websites that enhance audience engagement and advance clients’ online presence.
In addition to being named among the 2013 Marcom Award Gold Winners, ATS’ winning website works have also received a Silver Davey Award in October 2013 as well as recognition from the American Web Design Awards and the Kentico Top 10 Sites of the Year Awards in previous years.
About the International Foodservice Distributors Association (IFDA)
IFDA represents foodservice distributors across North America and internationally, who operate more than 800 distribution facilities and represent annual sales of more than $125 billion. IFDA provides research, education, and business forums to its members to make them more competitive. In the United States, IFDA also provides representation on Capitol Hill, sharing the perspective of foodservice distributors with lawmakers and regulatory agencies to shape the legislative and regulatory process. Learn more at http://www.ifdaonline.org.
About MarCom Awards
MarCom Awards is a creative competition for any individual or company involved in the concept, writing and design of print, visual, audio and web materials and programs. With more than 6,500 worldwide entries from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers, the MarCom competition has grown to perhaps the largest of its kind in the world. The winners show a range in size from individuals to media conglomerates and Fortune 50 companies. Visit http://marcomawards.com/.
MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP), which consists of several thousand creative professionals, oversees awards and recognition programs, provides judges, and sets standards for excellence. Learn more at http://amcpros.com/.
About American Technology Services, Inc. (ATS®)
American Technology Services, Inc. (ATS®) is a leading provider of comprehensive IT and web design and development services. Founded in 1994, the company has a strong track record of providing high-quality services to organizations of all sizes, from small and mid-sized associations and nonprofits, financial institutions, government contractors, and professional services firms to large corporations. ATS’ broad experience includes IT strategy & consulting, managed IT services & network support, web design & development, and managed hosting & cloud services. ATS is headquartered in Fairfax, VA with offices in Bethesda, MD, and Raleigh, NC. Learn more at networkATS.com.
If you would like more information on this topic, please contact Jeff Chandler at 703.876.0300 or by email at press@networkATS.com.