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The Association for Iron & Steel Technology (AIST) Wins Web Marketing Association’s Outstanding Website Award

AIST website, designed and developed by American Technology Services, recognized out of 1500 entries

9/22/2014 – American Technology Services, Inc. (ATS®) announced today that its client, the Association for Iron & Steel Technology (AIST), was selected out of over 1,500 entries from 40 countries to receive an Outstanding Website WebAward for its member-facing website. The WebAward program, governed by the Web Marketing Association, is the longest running annual website award competition dedicated to naming the best websites in 96 industries while setting the standard of excellence for all website development.

With more than 16,500 members in over 70 countries, AIST had a strong need to build a responsive, intuitive, informative, and engaging website that allowed it to successfully connect with its remote constituents. It also needed to consolidate, modernize, and enhance the usability of its multiple microsites that are associated with its public-facing website: www.aist.org.

AIST chose American Technology Services to lead this strategic project in early 2012. ATS was selected through a competitive process and won the work due to its solid reputation in designing and developing engaging association websites and deep expertise with Kentico and iMIS. ATS worked closely with AIST staff to develop and implement a website and content strategy including a full discovery and information architecture process. The integrated AIST and ATS team worked together on content classification and prioritization; content management system implementation (CMS) and training; user experience (UX) and user interface (UI) design with an emphasis on usability; backend system integration; and website support.

AIST’s new mobile-friendly and responsive website boasts of a professional, clean, and more user-friendly design boosting its image and reputation as an international thought-leader in the iron and steel technology industry.

“The primary objective for creating our new website was to provide an effective marketing platform for AIST and to create an online presence that faithfully represents our association’s unique value to the global steel industry, said Ronald Ashburn, Executive Director for AIST . “This award tells me our team did a great job fulfilling this objective, and I commend the hard work and dedication of AIST members, staff and ATS to continually exceed expectations.”

Adam Hostetter, ATS Web Design & Development Lead, said “AIST’s proud history of serving the metallurgy technology community was a nice fit with ATS’ proud history of serving the association technology community. Recognition from the WMA only reinforces the foundation of AIST and ATS’ relationship as we look forward to even more achievements together.”

AIST continues to work with ATS to keep its website intuitive and mobile friendly. In the next phase of the project, AIST plans to implement ATS’s faceted search solution – ATS Managed Search (ATS MS) that is powered by a strong business intelligence engine. It will act as all-from-one-spot search solution, pulling in search results from multiple sources including the CMS, AMS, digital library, job repository and more.

About the Association for Iron & Steel Technology (AIST)

AIST is a non-profit technical association of 16,500 members from 70 countries, with the mission to advance the technical development, production, processing and application of iron and steel. The organization is recognized as a global leader in networking, education and sustainability programs for advancing iron and steel technology. Learn more at http://www.aist.org/.

About the WebAward

The WebAward, now in its 17th year, is the longest running annual website award competition dedicated to naming the best websites in 96 industries while setting the standard of excellence for all website development. WebAward winners range from individual, agencies, nonprofit organizations, to highly reputable companies, such as Disney Online, Arc Worldwide, and Stan Lee Media. Visit http://www.webaward.org/.

The WebAward is governed by the Web Marketing Association (WMA), which sets a high standard for Internet marketing and development of the best websites on the World Wide Web. Learn more at http://www.webmarketingassociation.org/.

About American Technology Services, Inc. (ATS®)

American Technology Services, Inc. (ATS®) is a leading provider of comprehensive IT and web design and development services. Founded in 1994, the company has a strong track record of providing high-quality services to organizations of all sizes, from small and mid-sized associations and nonprofits, financial institutions, government contractors, and professional services firms to large corporations. ATS’ broad experience includes IT strategy & consultingmanaged IT services & network supportweb design & development, and managed hosting & cloud services. ATS is headquartered in Fairfax, VA with offices in Bethesda, MD, and Raleigh, NC. Learn more at networkATS.com.

If you would like more information on this topic, please contact Jeff Chandler at 703.876.0300 or by email at press@networkATS.com.