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The Dana Foundation Wins Davey Award for Successful Website Redesign

The Foundation recognized among the 2014 Davey Awards Silver winners

11/4/2014 – American Technology Services, Inc. (ATS®) announced today that its client, the Dana Foundation, was selected out of over 4,000 entries to receive a Silver Davey Award for its outstanding website redesign. The Davey Awards are judged and overseen by the International Academy of Visual Arts (IAVA) and honors the finest creative work from the best firms, agencies, and companies around the world.

The Dana Foundation is a private philanthropic organization that supports brain research through grants, publications, and educational programs, using multiple channels including publications, website, and social media.

In late 2012, the Foundation embarked on a strategic plan to update and redesign its public facing website: Dana.org. It chose ATS to lead the effort due to its reputation of building award-winning and user-friendly nonprofit websites. ATS’ strong focus on usability, delivering effective backend systems, and deep expertise with the Ektron content management system (CMS) were major factors in winning the work. The goal of the project was to make the Foundation’s website mobile-accessible, search-friendly, and align the look and feel with current standards and best practices.

The ATS web design and development team worked closely with the Foundation stakeholders to:

  • Deliver a complete facelift to the website and enable mobile-friendly features;
  • Develop a centralized management system for all website-related operations – including the Foundation’s Brain Awareness Week operations;
  • Upgrade to the latest version of the Ektron CMS and migrate content and functionality from multiple systems into it for a centralized storage, management, and maintenance solution;
  • Conduct usability testing and ensure the information architecture is easy to use;
  • Develop an audience matrix and audience-based navigation to guide visitors to the information they’re looking for; and
  • Integrate a social media sharing solution for optimized content sharing.

The website redesign was successfully completed in January of 2014 and the results are striking:

  • A clean, modern look that effectively promotes the Foundation’s image and online presence;
  • A mobile-friendly site that allows users to access information from any mobile devices;
  • Simplified website management through a consolidated and centralized CMS; and
  • Increased site speed, simplified search, and a friendly user interface.

“Our efforts to fund, share, and advance worldwide neuroscience research are greatly supported by online media, specifically, our website and social media channels,” said James Rutt, IT director. “ATS brought the right technical expertise, design skills and CMS knowledge to deliver an outstanding website. We are thrilled with winning the Davey Award.”

Adam Hostetter, who leads ATS’ Design and Development practice, noted “Working with the Dana Foundation has been a rewarding experience for the ATS team.  We were able to deliver a consolidated, optimized, and effective website. Winning the Davey award is a bonus.”

ATS continues to work with the Foundation to monitor site performance and provides support for on-going maintenance. The ATS team plans to work closely with the Foundation staff to keep them up-to-date with new software updates, latest trends, security considerations, and improved approaches to serve the Foundation’s online audience in the coming years.
About the Dana Foundation

The Dana Foundation, founded in 1950, is a private philanthropic organization that supports brain research through grants, publications, and educational programs. It promotes dialogue between researchers and audiences; provides validated information about the latest advances in the research through its free publications and websites; engages people worldwide through Brain Awareness Week; and highlights critical information about the brain through social media efforts. Learn more at http://www.dana.org/.

About The Davey Awards

The Davey Awards exclusively honor the “Davids” of creativity, the finest small firms, agencies and companies in the world. The annual International Davey Awards honors the achievements of the “Creative Davids” who derive their strength from big ideas, rather than big budgets. Visit www.daveyawards.com for more information.

The Davey Awards is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms, including: Code and Theory, Condé Nast, Disney, GE, Keller Crescent, Microsoft, Monster.com, MTV, Push., Publicis, Sesame Workshops, The Marketing Store, Worktank and Yahoo!, and many others. Visit www.iavisarts.org.

About American Technology Services, Inc. (ATS®)

American Technology Services, Inc. (ATS®) is a leading provider of comprehensive IT and web design and development services. Founded in 1994, the company has a strong track record of providing high-quality services to organizations of all sizes, from small and mid-sized associations and nonprofits, financial institutions, government contractors, and professional services firms to large corporations. ATS’ broad experience includes IT strategy & consultingmanaged IT services & network supportweb design & development, and managed hosting & cloud services. ATS is headquartered in Fairfax, VA with offices in Bethesda, MD, and Raleigh, NC. Learn more at networkATS.com.

If you would like more information on this topic, please contact Jeff Chandler at 703.876.0300 or by email at press@networkATS.com.