Aerospace Medical Association

2013 Silver Davey Award Winner - Website Redesign with Kentico CMS & IMPak AMS

Background:

As the largest professional society in aviation, space, and environmental medicine, the Aerospace Medical Association (AsMA) provides a forum for experts, such as medicine specialists, flight nurses, psychologists, etc., to share knowledge and research.

Challenges:

To fully accommodate its large number of members and staff, both in the U.S. and abroad, AsMA needed:

  • A more appealing, user-friendly website that would be seamlessly integrated with its association management system (AMS)
  • A reliable hosting vendor to host the website and its back-end systems.
  • The new website to promote the organization’s value as well as assist its users with membership registration, communications, and searches.

Goal:

AsMA needed a web design & development partner to help enhance its website’s look, responsiveness, and interactivity with its worldwide members. Comprehensive integration with its IMPak AMS was also critical to the new website’s success.

Solutions:

ATS collaborated closely with AsMA to:

  • Create a custom hosting environment for AsMA’s IMPak AMS by migrating the production database and website to a secure virtual private server (VPS) in ATS’ managed private cloud infrastructure;
  • Conduct a thorough discovery process to develop a compelling new visual design and information architecture for the website;
  • Implement the Kentico content management system (CMS) that allows for editor-friendly features and multiple content contributors from AsMA’s staff and management; and
  • Integrate AsMA’s IMPak AMS with the new website and enable the single-sign-on (SSO) feature for a seamless, centralized member access.

Results:

In 2013, AsMA’s redesigned website was named a Silver Davey Award winner. The website brought:

  • A visually stunning and fully functional website that effectively accommodates AsMA’s diverse online users;
  • Simplified content management and updating for AsMA’s staff via Kentico’s out-of-the-box functionality, such as revision control, workflow, and in-page editing; and
  • Enhanced online marketing, information distribution, and member engagement.