International Foodservice Distributors Association

2013 Gold MarCom Award Winner - Website Redesign with Kentico CMS & iMIS AMS

Background: 

The International Foodservice Distributors Association (IFDA) represents foodservice distributors across North America and internationally. IFDA provides research, education, and business forums to its members to make them more competitive.

Challenges:

Aiming to enhance its online users’ experience, IFDA needed to:

  • Modernize its user interface and content management system (CMS), making them more user-friendly;
  • Produce a more visually-appealing, professional-looking website that promotes IFDA’s industry leading image;
  • Enhance the website’s information architecture to allow for quick, easy navigation, and search for critical content;
  • Integrate its website with the iMIS association management system (AMS) for database management and member-focused content; and
  • Make it easier for the internal team to manage and update content on a regular basis.

Goal:

IFDA was looking for a partner who could help create a more user-friendly web experience and provide better back-end integration between its website and database.

Solutions:

The ATS and IFDA teams collaborated closely on the web redesign, including:

  • Information architecture, layout, and usability;
  • Custom document types, widgets, taxonomy, and web parts;
  • User-friendly, modern design implementation;
  • Kentico CMS implementation and training;
  • Working with ISG, IFDA’s iMIS AMS partner, to seamlessly integrate IFDA’s back-end systems with its new website; and
  • Ongoing website support.

Results:

In 2013, IFDA’s newly redesigned website was selected out of over 6,500 entries to receive a Gold MarCom Award. The website:

  • Simplifies back-end system management;
  • Enables members to find information quickly;
  • Better represents IFDA among its worldwide members and industry experts;
  • Allows internal staff to update content quickly and efficiently, and
  • Has received very positive feedback from IFDA’s constituents.