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The School Nutrition Association (SNA) Wins MarCom Award for Outstanding Website Redesign

NA recognized among the 2014 Gold MarCom Award winners

11/25/2014 – American Technology Services, Inc. (ATS®) announced today that its client, the School Nutrition Association (SNA), was selected out of over 6,500 entries from over 200 categories and 17 countries to receive a Gold MarCom Award for its successful website redesign. The MarCom Awards is judged by the Association of Marketing and Communication Professionals, which sets standards of excellence for the creative sector.

The School Nutrition Association (SNA) is a national, nonprofit professional organization representing more than 55,000 members who provide high-quality, low-cost meals to students across the U.S. Through education and advocacy, SNA is recognized as the authority on school nutrition and has been working to make school nutrition programs an integral part of education.

In 2013, SNA embarked on a redesign project to bring a fresh look and mobile-friendly functionality to its website: SchoolNutrition.org. ATS was selected to lead the effort due to its extensive experience with the Ektron content management system (CMS) and the Aptify association management system (AMS), as well as strong expertise in usability and information architecture consolidation.

The goal of the redesign was to provide SNA’s members and visitors a user-focused, engaging, mobile-friendly website that adheres to modern web standards.

The ATS team collaborated with SNA stakeholders to:

  • Conduct focus group card sorting exercises to inform the new site’s information architecture/site map;
  • Lead a full discovery process, including usability testing;
  • Deliver a modern design with mobile-friendly features;
  • Implement a new information architecture with topic and audience-based navigation;
  • Upgrade the site to the latest version of the Ektron CMS and integrate it with the Aptify AMS;
  • Incorporate powerful social sharing for improved content distribution; and
  • Develop a microsite schema within the parent SNA website for its numerous conferences, events, and meetings.

Completed in July 2014, the new website accomplished SNA’s goals, bringing:

  • A clean, fresh, and vibrant look with dynamic visuals;
  • A mobile-friendly site that gives users simplified access to information regardless of their devices;
  • Simplified website maintenance and content updates through a centralized CMS and consolidated microsites; and
  • Increased interactivity through quick access to SNA’s social media channels, enhanced search, and intuitive navigation.

“A dynamic and prominent online presence is critical to engaging with our members and external audiences,” said Maria Robertson, Staff Vice President of Communications, SNA. “Our website’s responsive design and updated usability features as well as the improved integration of social media throughout the site have been very well received by our members. We are really happy with schoolnutrition.org, its brand new design and the MarCom Award.”

Adam Hostetter, ATS’ design and development practice lead, said that “the School Nutrition Association had the right vision for its website from the start and it is great to see that it has translated so well in the final implementation. I’m elated for both SNA and ATS for winning the award and look forward to our continued partnership.”

ATS continues to support SNA for on-going maintenance and site operations.

About the School Nutrition Association (SNA)

The School Nutrition Association (SNA, formerly American School Food Service Association) is a national, nonprofit professional organization representing more than 55,000 members who provide high-quality, low-cost meals to students across the country. Recognized as the authority on school nutrition, SNA has been advancing the availability, quality and acceptance of school nutrition programs as an integral part of education since 1946. Learn more at http://www.schoolnutrition.org.

About the MarCom Awards

MarCom Awards is a creative competition for any individual or company involved in the concept, writing and design of print, visual, audio and web materials and programs. MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). The winners show a range in size from individuals to media conglomerates and Fortune 500 companies. Visit http://marcomawards.com/.

About American Technology Services, Inc. (ATS®)

American Technology Services, Inc. (ATS®) is a leading provider of comprehensive IT and web design and development services. Founded in 1994, the company has a strong track record of providing high-quality services to organizations of all sizes, from small and mid-sized associations and nonprofits, financial institutions, government contractors, and professional services firms to large corporations. ATS’ broad experience includes IT strategy & consultingmanaged IT services & network supportweb design & development, and managed hosting & cloud services. ATS is headquartered in Fairfax, VA with offices in Bethesda, MD, and Raleigh, NC. Learn more at networkATS.com.

If you would like more information on this topic, please contact Jeff Chandler at 703.876.0300 or by email at press@networkATS.com.