We enable the integration of digital and emerging technologies into all areas of business, fundamentally shifting the paradigm.
AR & VR are cutting-edge immersive technologies that have already demonstrated value across verticals and use cases.
Augmented Reality (AR) and Virtual Reality (VR) are shifting what is possible to achieve through engagement in modern times of attention bombardment. Businesses are enabled through virtual mediums to interact with their customers in novel, exciting ways that set apart their products and services by increasing conversion and brand loyalty.
Studies demonstrate that AR & VR have the potential to decrease marketing costs, improve employee productivity, and increase revenue. Training modules, brand engagement exhibitions, and the capabilities to virtually guide consumers through the buyer journey are realized with VR/AR technology – without the additional cost of sampling and dependence on physical demonstrations.
Verticals where AR and VR technologies have demonstrated traction:
VR facilitates virtual tours that allow builders, architects, and prospective buyers to view a new home, remodel, or blueprint realized in true-scale virtual environments before a contractor ever sets foot on the property.
Augmented Reality improves engineering capabilities and powers the next generation of interactive displays and windshields. VR empowers prospects to test-drive vehicles without inventory requirements, wear-and-tear on new models, or liability and insurance risks that accompany on-road drive demonstrations.
AR enables prospective homeowners to place virtual furniture, fixtures, and flooring to transform an empty floor into their ideal living space. VR gives agents the ability to showcase multiple properties without geographical restrictions or in-person tour requirements.
Virtual reality tours remove barriers to booking. 360-degree tours highlight the best features of hotel and vacation hot spots. Immersive viewing allows potential guests to weigh out locations, amenities, and rooms. These virtual experiences empower potential customers, lending a factor of de-risking big purchases by instilling confidence in choice.
One of the quickest growing sectors in entertainment benefits from the capabilities of virtual reality and augmented reality. VR games build upon the latest in 3D games environments to bridge the final gap of immersion that has been lacking in the growing complexity of game mechanics.
Augmented Reality provides a nearly universal level of accessibility by using mobile phones as a portal into virtually enhanced worlds. Game theory dominates brand marketing and experiential activation of new products.
Ikea, Wayfair, and Warby Parker all benefited immensely by incorporating augmented reality product viewing into their mobile applications. The ability to virtually place a new leather couch in your living room or determine if oval-shaped frames complement your features sets you as a front runner in your industry. In-home “trials” of products increase purchases, hype, and brand loyalty.
There has been a boom in AR product marketing. Many key demographics are comfortable with using AR to assist in luxury purchases such as makeup, clothes, shoes, jewelry while others depend on room placement for large purchases that include remodeling, upgrading furniture, and deciding on new fixtures.
The ability to place products into a home environment or on one’s self virtually instead of in-person evaluations has grown more important during the pandemic. The long-lasting economic implications of social distancing can be assuaged through the adoption of technology such as VR and AR.
The Internet of Things (IoT) is so much more than the interconnection of devices and sensors with information systems. IoT devices have revolutionized how businesses operate, how people interact with technology, and how services are accessed and delivered.
Internet-connected devices allow for real-time operational insights while significantly reducing operating costs, and at the same time, boosting profits.
More data means more opportunity
New IoT sensors strategically located in key business processes provide additional touchpoints for data collection and monitoring. The analysis of information collected by IoT platforms allows for real-time reporting, translating into continuous cycles of performance improvement and operational efficiency.
IoT sensor placement on physical assets allows for point-to-point asset management. Internet-connected data collection tools track things that matter from origin to end-point, while IoT provenance systems reduce liability, increase efficiency, and improve customer satisfaction.
Innovative ways to understand customers
IoT provides business owners with real-time actionable data. In a retail setting, admin dashboards can receive data streams from floor cameras and interpret storefront trends through visual analytics, artificial intelligence, and sentiment analysis. Object detection IoT camera systems enable businesses to glean information that can actually anticipate customer reactions to products and promotions. In operational environments, connected devices can automate electricity use, regulate temperatures, and promote efficiency, resulting in a reduced workforce and improved financial results.
Reduce machinery downtime
IoT monitoring enables all industries to monitor physical and stress tolerances on machinery and equipment. When coupled with AI and predictive analytics technologies, the information provided by these IoT sensors powers preventative maintenance improves industrial design, and minimizes downtime caused by equipment failures.
As machines become increasingly capable, the traditional goals of incorporating artificial intelligence into a tech stack have matured. Modern machines classified as AI-enabled include understanding human speech, intelligent routing, supply chain logistics, military simulations, and autonomous operation.
A subset of artificial intelligence, machine learning provides information systems with the ability to learn and improve their decision-making algorithms based on inputs and experiences without manual modification or explicitly programming. Academic and institutional studies demonstrate that machine learning adoption can increase scalability and improve business operations.
This efficient technology automates manual and physical repetitive tasks via “robots” or coding. Process automation can mimic repetitive tasks in scenarios ranging from computer screens to warehouse floors, which previously required a human inputting and consuming information. The functionality of process automation can dramatically reduce labor costs and human error for repetitive tasks.
As business intelligence technologies have matured, the process of detecting patterns in large volumes of data and forming meaningful conclusions has become increasingly valuable. Cognitive insight (CI) interpretations lend themselves to predictive analytics.
Big data conversion through cognitive insight allows businesses to forecast purchase intent, identify credit fraud, automate demographic and cohort marketing, and analyze post-consumer information such as warranty claims and insurance claims.
Interactive chatbots can utilize advanced artificial intelligence functionality to engage customers, answer questions, collect data, and facilitate transactions. Natural Language Processing (NLP) enables advanced chatbots to interpret free form inquires and answer appropriately, returning relevant information. NLP allows for more human-like interactions between computers and end-users by removing the restraints of logic branch decision trees and fixed responses.
Automation, also known as Robotic Process Automation (RPA) is a subset of Machine Learning (ML).
As Bill Gates famously stated, “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.”
Business Process Automation (BPA) allows technology to take the place of extensive, repetitive, and manual human interaction allowing human capital to focus their efforts on more productive tasks.
The primary objective of any technological advancement for a business is to increase productivity and efficiency, ultimately resulting in additional revenue and higher profits.
BPA has been proven to…
This emerging technology fortifies digital security by accounting for issues of trust in trustless environments.
Blockchain is a specific type of database that differs from a typical database in storing information. Blockchains store data in blocks encrypted and chained together in chronological order, creating an immutable ledger that irreversibly records data.
A common application for blockchain is smart contracts, decentralized agreements using built-in computer code and stored on a blockchain. Blockchain evangelists imagine a future where commerce takes place exclusively using smart contracts. In this secure, digitally enabled marketplace, the high costs of contract drafting, judicial intervention, opportunistic behavior, and written language’s inherent ambiguities are completed avoided.
Smart contract technology, enabled by blockchain and cryptography, aims to follow up on Electronic Data Interchange’s (EDI) technological-based shortcomings of a full shift away from anything resembling the traditional paper contract.
Chatbots are innovative self-help tools utilized for customer-facing interactions or internal business interactions to improve end-user experience. In customer-facing instances, chatbots enhance the customer’s overall experience with the brand, generate additional sales, and improve the level of rapport through stimulated, human-like conversations.