Studies suggest that 85% of site searches do not return relevant information to visitors. When site navigation attempts fail, 50% of users turn to search and when customers make online purchases, 90% of them report using site search to access self-service content. All this can have a direct impact on your bottom line. If your website search is not intuitive or user-friendly, it is making your online audience lose interest.
Looking for lower website bounce rates and higher page views? Your search box may hold the key. Your website’s search box displays a list of results. That would have worked just fine in the past. But today, with the invasion of social, mobile, and cloud – search is expected to do a lot more. Think about all the valuable content that sits not just in your content management system (CMS) but in dozens of other third-party applications – social media, association management system (AMS), community platforms, e-store, journals, job boards, and more. Great content is awesome; but great content that never gets seen is USELESS.
ATMIS® is an affordable, customizable, and maintenance-free solution that can make your content shine!