National Society of Black Engineers

2011 American Web Design Award Winner - Website Redesign with Kentico CMS & IMPak AMS

Background:

The National Society of Black Engineers (NSBE) is a premier organization serving blacks in engineering and technology. With more than 30,000 members around the world, NSBE is one of the largest student-governed organizations based in the United States.

Challenges:

NSBE was looking for a new website that would provide:

  • Upgraded architecture, improved functionality, and an improved visual design that spoke to its members;
  • A seamless integration with the IMPak association management system (AMS);
  • An easier way for its staff to manage, maintain, and update content; and
  • The ability to easily create minisites that would successfully promote its brand identity for its multiple events, such as the Annual Convention.

Goal:

NSBE needed a partner to collaborate with its team to build a website that would meet modern website standards, and most importantly, better serve and communicate with its members and other stakeholders.

Solutions:

In 2010, ATS and NSBE worked together to:

  • Conduct a full discovery process to formulate a successful website and content strategy, which fully addressed NSBE’s technical, visual requirements, and user expectations;
  • Implement the Kentico content management system (CMS), as it met NSBE’s requirements right “out of the box” and was particularly intuitive for NSBE’s staff to update and maintain; and
  • Integrate the IMPak association management system (AMS) with the Kentico CMS, providing seamless, simplified online experience for NSBE members.

Results:

The NSBE’s website was named among the 2011 American Web Design Award winners. The 2010 web redesign brought NSBE:

  • A visually-appealing and user-centric website;
  • Seamless integration between the CMS and AMS for enhanced member engagement and management; and
  • A user-friendly CMS for NSBE’s staff to update content efficiently and easily.