Digital Transformation

VR facilitates virtual tours that allow builders, architects, and prospective buyers to view a new home, remodel, or blueprint realized in true-scale virtual environments before a contractor ever sets foot on the property.

Augmented Reality improves engineering capabilities and powers the next generation of interactive displays and windshields. VR empowers prospects to test-drive vehicles without inventory requirements, wear-and-tear on new models, or liability and insurance risks that accompany on-road drive demonstrations.

AR enables prospective homeowners to place virtual furniture, fixtures, and flooring to transform an empty floor into their ideal living space. VR gives agents the ability to showcase multiple properties without geographical restrictions or in-person tour requirements.

Virtual reality tours remove barriers to booking. 360-degree tours highlight the best features of hotel and vacation hot spots. Immersive viewing allows potential guests to weigh out locations, amenities, and rooms. These virtual experiences empower potential customers, lending a factor of de-risking big purchases by instilling confidence in choice.

One of the quickest growing sectors in entertainment benefits from the capabilities of virtual reality and augmented reality. VR games build upon the latest in 3D games environments to bridge the final gap of immersion that has been lacking in the growing complexity of game mechanics.

Augmented Reality provides a nearly universal level of accessibility by using mobile phones as a portal into virtually enhanced worlds. Game theory dominates brand marketing and experiential activation of new products.

Ikea, Wayfair, and Warby Parker all benefited immensely by incorporating augmented reality product viewing into their mobile applications. The ability to virtually place a new leather couch in your living room or determine if oval-shaped frames complement your features sets you as a front runner in your industry. In-home “trials” of products increase purchases, hype, and brand loyalty.

There has been a boom in AR product marketing. Many key demographics are comfortable with using AR to assist in luxury purchases such as makeup, clothes, shoes, jewelry while others depend on room placement for large purchases that include remodeling, upgrading furniture, and deciding on new fixtures.

The ability to place products into a home environment or on one’s self virtually instead of in-person evaluations has grown more important during the pandemic. The long-lasting economic implications of social distancing can be assuaged through the adoption of technology such as VR and AR.

New IoT sensors strategically located in key business processes provide additional touchpoints for data collection and monitoring. The analysis of information collected by IoT platforms allows for real-time reporting, translating into continuous cycles of performance improvement and operational efficiency.

IoT sensor placement on physical assets allows for point-to-point asset management. Internet-connected data collection tools track things that matter from origin to end-point, while IoT provenance systems reduce liability, increase efficiency, and improve customer satisfaction.

IoT provides business owners with real-time actionable data. In a retail setting, admin dashboards can receive data streams from floor cameras and interpret storefront trends through visual analytics, artificial intelligence, and sentiment analysis. Object detection IoT camera systems enable businesses to glean information that can actually anticipate customer reactions to products and promotions. In operational environments, connected devices can automate electricity use, regulate temperatures, and promote efficiency, resulting in a reduced workforce and improved financial results.

IoT monitoring enables all industries to monitor physical and stress tolerances on machinery and equipment. When coupled with AI and predictive analytics technologies, the information provided by these IoT sensors powers preventative maintenance improves industrial design, and minimizes downtime caused by equipment failures.

This efficient technology automates manual and physical repetitive tasks via “robots” or coding. Process automation can mimic repetitive tasks in scenarios ranging from computer screens to warehouse floors, which previously required a human inputting and consuming information. The functionality of process automation can dramatically reduce labor costs and human error for repetitive tasks.

As business intelligence technologies have matured, the process of detecting patterns in large volumes of data and forming meaningful conclusions has become increasingly valuable. Cognitive insight (CI) interpretations lend themselves to predictive analytics.

Big data conversion through cognitive insight allows businesses to forecast purchase intent, identify credit fraud, automate demographic and cohort marketing, and analyze post-consumer information such as warranty claims and insurance claims.

Interactive chatbots can utilize advanced artificial intelligence functionality to engage customers, answer questions, collect data, and facilitate transactions. Natural Language Processing (NLP) enables advanced chatbots to interpret free form inquires and answer appropriately, returning relevant information. NLP allows for more human-like interactions between computers and end-users by removing the restraints of logic branch decision trees and fixed responses.