Social Media and Your Website: A Match Made in Heaven?
- Nonprofits and associations – even the federal government – are working hard to appeal to a younger, more mobile, and more social audience: social media is a powerful engine to help achieve this goal. Being a social media enthusiast is great, but make sure your audience is listening! Is your audience on the same social media platforms you are on? Are you successfully gauging their engagements, and how?
- If you are a PR/marketing staff, you probably have experienced (to some degree) the difficulty of managing all social media and website updates efficiently. Integrating social media management tools and your content management system’s (CMS) social features can help streamline the process, thus saving significant time and resources.
- Your social media should be a supporter, not a competitor of your website. Use social media messages to drive your followers to the great content you’ve created on your website. “Social” is the key: it doesn’t help if your audience doesn’t share your content. Make it easy for them to do so by giving them the tools required.
- Having great content is key – but is it enough? Make sure that quality content is readily available and easily found. If your content is hard to find, you will lose your audience very quickly. Have a content strategy in place that focuses on not just the content but also takes into account website usability, taxonomy, and search functionality.
“Social media is not free. It’s a lot of work to maintain a social media presence.”It’s tough to cut corners and expect success. Like anything in business, you’ll get out what you put in. Stay tuned for my updates on digital communication trends for associations and nonprofits later this year – I’m looking forward to learning and sharing at the American Society of Association Executives (ASAE) Technology Conference and the Technology Affinity Group (TAG) Annual Conference.