The Changing Face Of Searching Online

For many years, Google has dominated the entire search landscape. When users had a problem with how content appeared in search engine results, they complained to Google and Google made changes accordingly. But as time has gone by, Google’s hold on the world of search is loosening in favor of social media and other internal website searches and users looking for specific curated content. Before social media and specialized internal website search functions, people would do general searches on Google to find what they wanted. But as social media has become an information outlet of its own and people are looking to get specific information from websites, Google is finding itself slipping as the search start of choice.

Internal Website Search Functions

Many websites have an internal search function, but most of those internal searches were inaccurate and ineffective. American Technology Services now provides ATMIS – an integrated managed search function, which integrates with your website, and connects end users to content they are searching for, even if that content lives beyond the walls of your website. The instances of users relying on internal search functions to get information from websites is increasing, and if you are not using an integrated managed search function, then you are potentially missing out on a lot of customers and potential revenue.

Social Media and Internal Search Functions

In 2015, Facebook announced that more people use its search function to find news than Google. The internal search functions used on social media websites are a good example of how integrated managed search functions can benefit your business. As more people use Facebook to find their news, Facebook and its media partners are generating more traffic. As this trend continues, Facebook’s internal search function is threatening to rival Google as the search option people prefer.

The Future of Social Search and Integrated Search

The future of searching online is context, integrated managed search functions are using proper context to help customers find accurate and specific content. Integrated managed search delivers the user exactly what they are looking for.

The internet is becoming too broad and vast, and it is becoming increasingly difficult for one search engine to cover all aspects accurately. Subsequently, we are now seeing a rise in both social search and integrated managed search software.

Managed searches for websites are the wave of the future, and that wave is happening right now.

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Working with ATS is a breath of fresh air. ATS takes our information security concerns seriously and advises us how to avoid potential pitfalls with both hardware and software. We are beyond thrilled with ATS and only wish we had selected them a year earlier.

ATS has been our trusted partner in recent upgrades we have made to our IT infrastructure and cyber security. Their account management, project management, and technical teams have all provided top-notch service, guiding us to make informed decisions, managing timelines for multiple projects, and most of all, listening to our needs and making recommendations based on our unique work environment. During the transitions, they have kept us operating smoothly and provided quick and helpful support through their Help Desk.

I just wanted to take a moment to reach out and thank you for the excellent service you and your team have provided with the hosted SEIM solution. AlienVault is great, but the real value comes from your partnership. The appliance would not do nearly as much for us without your monitoring and consulting services. You have always been on top of things and there for us whenever there is an incident. I feel confident in that our network is secure and I am able to report that our board and clients with full assurance.

The Changing Face Of Searching Online

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Internal Website Search Functions

Social Media and Internal Search Functions

The Future of Social Search and Integrated Search

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